Getting a table at New York’s hottest restaurants or tickets to its biggest shows can mean stiff competition. Today, Lola, the AI assistant for experiences backed by Booking Holdings (NASDAQ: BKNG), launched Lola VIP Drops to help members access last-minute reservations at sought-after restaurants and tickets to sporting events, concerts, theater, and festivals, beginning in New York City with additional cities coming soon.

Lola is also expanding how members book and plan – from flights and trip itineraries to car rentals, tours, and airport services – with new features and travel partners. The expansion comes alongside a $100 million investment commitment from Booking Holdings.*

What’s New

  • Lola VIP Drops: In addition to hard-to-get reservations at the most in-demand NYC restaurants (such as Carbone or Ambassadors Clubhouse), Lola VIP Drops now provides access to tickets to sporting events, concerts, theater, and festivals in NYC at preferred rates, powered by partners like ResX, SeatGeek, and others.
  • Flights: Through a new partnership with Duffel, the travel technology platform, members can search and book flights from 500+ airlines and add extras like seats and bags without leaving Lola, in addition to direct links to airlines and travel search platforms such as KAYAK.
  • Google Calendar and Gmail integration: Lola will be able to find a member’s flight, hotel, rental car, and restaurant confirmations in Gmail to learn personalized preferences, build itineraries, and plan around what’s on their calendar.
  • Itinerary sharing: Members can share trip plans with anyone they travel with, whether or not they are Lola members.
  • Hertz: Lola VIP members save up to 10% on Hertz, Dollar, and Thrifty rentals, and Hertz Gold+ members skip the counter and go straight to their car. Lola VIP members also get instant Hertz Five Star® status and a fast track to President’s Circle®, Hertz’s highest published tier.
  • Viator: VIP members get preferred pricing on tours and activities worldwide.
  • CLEAR: CLEAR+ Members receive complimentary Lola VIP status for as long as they are an active CLEAR+ Member. CLEAR members receive complimentary Lola VIP status for their first year while they remain CLEAR members. Lola VIP members save $100 on CLEAR+, with a complimentary first booking of CLEAR Concierge1, your stress-free airport experience from curb to gate.

“The hardest part of a great night out is often the task of getting in,” said Steve Hafner, co-founder and CEO of Lola. “Lola Drops gets our members easy access and special pricing on a curated selection of NYC restaurants and events within a five-day window, with exciting new inventory daily.”

Lola membership is free. Lola VIP Drops and the Hertz, Viator, and CLEAR benefits are included with Lola VIP at $25 per month, with a 12-month commitment. Join at Lola.com.

Funding Commitment

Lola is backed by Booking Holdings and partners with other brands in the portfolio, including OpenTable and KAYAK, to access reservations, travel options, and more, which fuel the recommendations it provides. Following Lola’s successful launch, Booking Holdings has committed to a $100 million investment to support Lola’s continued development.*

About Lola

Lola is an AI assistant for experiences that helps people discover and book flights, hotels, restaurants, events, and more. By combining personalized AI with exclusive member pricing, premium benefits, and leading travel and lifestyle partners, Lola gives members the advantages of being well connected. Recommendations are based on what’s right for each member, not paid placements or sponsorships. Founded by Steve Hafner and Paul English and backed by a $100M commitment from Booking Holdings (NASDAQ: BKNG),* Lola is headquartered in New York City. Follow @lolainsiders on Instagram, TikTok, YouTube, X, Facebook, and LinkedIn.

*Intention to invest subject to continued advancement of the product and market conditions.

1 Applies to CLEAR Concierge Departure Service only.

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