Combining Yara’s world-leading crop nutrition expertise with biological
 innovation to help growers get more value from every acre.

TAMPA, Fla., Oct. 28, 2026 /PRNewswire/ — Yara North America today announced the U.S. commercial availability of two biostimulant solutions; YaraAmplix PROCOTE OPTIMIZE^® and YaraAmplix OPTITRAC^®. Developed to work alongside crop nutrition programs, the new technologies help growers improve nutrient efficiency, strengthen crop resilience, and unlock greater productivity from every acre. YaraAmplix PROCOTE OPTIMIZE and YaraAmplix OPTITRAC enter the U.S. market following more than 10 years of research and development, extensive multiyear global trials and four years of U.S. field trials evaluating performance across diverse growing conditions and crops.

“Growers don’t need another standalone input. They need solutions that work within a complete crop nutrition strategy,” said Gustavo Roelants, Senior Biologicals Portfolio Manager Yara North America. “At Yara, we believe the future of biologicals lies in helping crops use nutrients more efficiently, perform more consistently under stress, and generate a stronger return on every fertilizer investment. That’s exactly how we’ve built the YaraAmplix portfolio, and we’ve seen the measurable impact of PROCOTE OPTIMIZE and OPTITRAC when combined with a complete crop nutrition program.”

• YaraAmplix PROCOTE OPTIMIZE is a biostimulant fertilizer coating that helps protect applied phosphorus and unlock phosphorus tied up in the soil. Applied directly to fertilizer granules by retailers, it uses Yara’s proprietary PROCOTE coating technology to ensure even distribution. U.S. trials across multiple crops demonstrated strong returns on investment, including 6:1 in corn and 7:1 in potatoes.
• YaraAmplix OPTITRAC is a liquid, foliar-applied biostimulant that helps crops manage the effects of abiotic stress during periods of high demand. Trials across North America demonstrated strong returns on investment, including 15:1 in potatoes and 3:1 in wheat.

“Biologicals represent an exciting opportunity for the advancement of agriculture, and they address a clear need for solutions that improve productivity and grower profitability,” said Jeff Hartz, Vice President Strategic Marketing, Yara North America. “Yara’s unique advantage is our deep understanding of crop nutrition and how biologicals can complement nutrient programs to deliver better outcomes. Bringing these solutions to the U.S. is an important step in our vision to deliver a complete nutritional and productivity solution.”

Growers interested in learning more about YaraAmplix PROCOTE OPTIMIZE and YaraAmplix OPTITRAC can visit Yara.us, contact their local Yara representative or speak to their retailer today.

About YaraAmplix Biostimulants
YaraAmplix^® is Yara’s global portfolio of biostimulant solutions designed to complement crop nutrition programs and support consistent crop productivity. Developed through rigorous scientific evaluation and field validation, YaraAmplix products combine carefully selected ingredients with advanced formulation technologies to improve nutrient efficiency, support crop resilience, and enhance crop performance. For more information, visit www.yara.us/crop-nutrition/yaraamplix.

About Yara
Yara is a global leader in crop nutrition and ammonia with a mission to responsibly feed the world and protect the planet. Yara operates a global, flexible production system that delivers a diversified portfolio of nitrogen-based products. With our extensive global market reach and more than a century of agronomic knowledge and continuous innovation, we partner across the value chain to improve crop yields, optimize resource use, and reduce environmental impact. Founded in Norway in 1905, Yara operates in over 60 countries and serves more than 140 markets, employing about 15,700 people. 

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SOURCE Yara North America